The Hero IPA in Cans
Hogs Back Brewery and family-owned butcher, Alf Turner have joined forces once again to raise more money for Help for Heroes – the UK’s leading charity for Armed Forces and Veterans.
The Hero IPA is brewed in honour of Armed Forces Day, celebrated on Saturday 28th June.
Brimming with aromatic home-grown English Cascade hops, The Hero IPA is a beautifully balanced Session IPA, with zingy citrus and mellow tropical aroma and flavour, culminating in a smooth, dry finish. The distinctive 440ml can design features the three horizontal stripes of the Help for Heroes logo.
For every can sold 10p will be paid to Help for Heroes Trading Limited which gift aids its taxable profits to Help for Heroes (Registered Charity Number 1120920).
Armed Forces Day: Standing with the Armed Forces Community
Armed Forces Day is an important opportunity for the nation to come together and recognise the remarkable people who serve – and have served — in the British Armed Forces.
At Alf Turner, we’re proud to stand alongside Help for Heroes in support of the Armed Forces community. From those currently serving, to veterans and their families, each has made a unique contribution to our country — and each deserves the support they need to find peace after service.
Thanks to our partnership, we’re helping to provide vital support to those facing challenges with their physical or mental health, coping with isolation, or rebuilding their lives after injury or trauma.
Our continued commitment reflects our deep respect for the resilience, strength and sacrifice of the Armed Forces community. Armed Forces Day is a powerful reminder of why this support matters.
As people across the UK raise flags, attend events and share messages of thanks, we’re proud to celebrate with them — whether through workplace initiatives, social media, or fundraising and volunteering.
Join us in showing your support by using #SaluteOurForces and #ArmedForcesDay across your social channels.
Together, we can help ensure that every veteran and military family gets the support they deserve — not just today, but every day.
Alf Turner, proud to support our nation’s heroes
At the heart of every Alf Turner product lies a story of service, sacrifice and family. It all began with Grandad Alf – a proud British soldier and a humble butcher whose values shaped not just a family, but a legacy. This beer is more than just a pint, it’s a tribute to Grandad Alf and all those like him, with every purchase allowing us to give back to those who have given so much through our friends at Help for Heroes.
Here's to honour. Here’s to heritage. Here’s to Alf.
So show your support for The Hero IPA cans! Available now in the Brewery Shop.
Or look out for The Hero IPA, pouring in selected local pubs, the Brewery Shop and Tap.
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