Hogs Back success at Craft Beer Rising
We recently took our place among the very best in the booming craft beer scene with a high profile presence at London’s coolest beer event, Craft Beer Rising.
Held at the former Truman Brewery on Brick Lane, Craft Beer Rising brings together more than 100 brewers, street food stalls and live music over three days. This year, more than 10,000 beer lovers, among them pub and bar owners, retailers, beer writers and consumers, visited the show.
Our bar occupied a prime position and was highly visible thanks to banners promoting our ‘Brewer and Grower’ status; with over 3,000 hops under wire over 3 ½ acres, Hogs Back is now the leading brewer grower in the UK.
On the bar, we offered our Hogstar Craft English Lager
and London’s Outback Craft Pale Ale
on draught and in cans, as well as Hazy Hog cider
and a number of other beers in bottles. These included Farnham White
, a bottled ale brewed with heritage hops harvested from our 3.5 acre hop garden last September.
Gordon Thompson, Hogs Back sales director, said, “Craft Beer Rising was the perfect setting for us to showcase our range of craft beers and the ethos behind Hogs Back. Visitors enjoyed tasting all our beers, particularly Hogstar and London’s Outback, which has a crisp, refreshing hoppiness.
“What’s great about Craft Beer Rising is that visitors aren’t interested only in drinking beer, they’re genuinely interested in its ingredients and provenance. There was a lot of interest in our hop garden; people appreciated that growing hops next to the brewery keeps us closer to our ingredients and makes us better, more informed brewers.”
Craft Beer Rising is held annually at the Truman Brewery in London. In 2016 (the last year figures are available for), the majority of visitors were aged 24-48 and 40% of them were women.
Image: Donna Wilson and Dominic Ronane at the Hogs Back Brewery bar at Craft Beer Rising