Sales executives are responsible for selling a specific range of products or services to customers. They maintain existing customer accounts and also build relationships with potential customers to generate new business.

Sales executives work across all types of industry sectors, selling in business to business or business to consumer markets. Each exec is expected to demonstrate a detailed knowledge of the product or services, as well as a good understanding of competitors and the market overall.

Other responsibilities include:

• Understanding the USPs of products or services you sell
• Knowing your organisation’s short and long term commercial goals
• Analysing sales and strategies, looking for areas to improve
• Knowing your market and how to target each segment
• Understanding finance such as costs, profit and budgets
• Setting sales targets and also meeting them
• Communicating effectively with customers and your team
• Acting with integrity at all times
• Building and maintaining customer relations.

Sales Executive Apprenticeship (hittraining.co.uk)